Rocky Fu’s Blog

If you have no idea about golden week, let me walk you through. In China, there are two one week long holidays beside Chinese New Year: Labor Day (May 1), and China’s National Day (1 Oct).

According to Taobao.com’s research, consumers in China bought 1 billion yuan (about 133 million USD) during this National Day golden week (Oct 1-Oct 7). The most popular products are still electronic products especially mobile phones. Top-up card for prepaid phone is also hot this year.

On Taobao.com, China’s biggest C2C platform, the most popular products are audio books. 180,000 books were sold during the 7 days with sales of 13 million Chinese yuan (USD$1.7 million). However, in Shanghai’s largest book store, the books sales are up to 9 milllion yuan (US$1.2m) in 7 days.

I would not like to travel anywhere in China because it’s crowded every where during Golden Week. Going abroad is a better option if it’s affordable.

This is top 10 sold products during the National Day Golden Week:

1. Mobile phone: 95 million
2. Top-up Card (phone): 43 million
3. Cosmetics: 40 million
4. Laptop: 36 million
5. Female Clothing: 36 million
6. Electronics accessories: 34 million
7. Computer hardware: 28 million
8. Sports and Fitness products: 22 million
9. Automobile accessories: 21 million
10. Food: 8 million

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