Rocky Fu’s Blog

hearing an opinion multiple times increases the recipient’s sense of familiarity and in some cases gives a listener a false sense that an opinion is more widespread then it actually is.
Got the hint?
People Often Think An Opinion Heard Repeatedly From The Same Person Is Actually A Popular Opinion

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iProspect and JupiterResearch did an interesting survey to gain a better understanding of search marketer behavior. Here are the key findings:

48% of marketers’ organizations proactively place content on these social networking websites.

Driving traffic, brand awareness are key reasons for proactively placing content.

iProspect Search Marketer Social Networking Survey

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So, now you have the targeted people on the landing web page through email, search engine, online ads, … would they do what you expect them to do? If you expect them to do the “right” thing, you need to have your landing page properly designed. Copyblogger has 10+3 tips for you to read up. [...]

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Photo Credit: TechCrunch
A recent post from Engadget reporting the delay of iPhone and Leopard operating system caused $4 billion drop in Apple market capitalization in six minutes:
This one doesn’t bode well for Mac fans and the iPhone-hopeful: we have it on authority that as of today, the iPhone launch is being pushed back from June [...]

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A discussion by Modern Life about length of the ideal blog post.

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Should you start podcasting as another marketing media? Who are the most active podcast listeners? What about their sex, education, income, and age?
Marketing Pilgrim’s post on Edison Media Research’s report on podcasting may give you a hint:
Podcasting: Who’s Listening?

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A recent The McKinsey Quarterly article discusses how business leaders can embed “healthy” thinking in the organization to sustain corporate performance.
The article points out three sets of impediments blocking the way to nurture health in a corporate context.

The “mindfulness” trap: the tendency to be pulled back into a short-term performance perspective by the press of [...]

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According to MarketingSherpa data, 49.2% of consumer marketers are tracking mobile advertising as a potential tactic. If you have no knowledge about “mobile advertising/marketing”, Hadl’s top 10 tactics may be good start for you (John Hadl, who recently founded Brand in Hand, a mobile marketing advisory that handles efforts for huge brands like Coca-Cola and [...]

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Steve Pavlina recently has a series of 3 posts listing a total of 99 rules to boost one person’s productivity. This is first one rule:
Nuke it! The most efficient way to get through a task is to delete it. If it doesn’t need to be done, get it off your to do list.
Link:

33 [...]

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Seth Godin discusses how to be a great receptionist in a recent post of his blog. And, most importantly, you need to understand the importance of having a great receptionist in your company.
It is especially true when someone from outside goes into your office, who would possibly judge the company based on the impression that [...]

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