Google just released a tool for PPC campaign optimization called The Campaign Optimizer.
The Campaign Optimizer is a free AdWords tool designed to help you fine-tune your advertising campaigns. When you run the Campaign Optimizer, we automatically analyze your budget, keywords, and landing page, and create a customized proposal for your campaign. You can then review [...]
Entries from July 2007
Goolge Campaign Optimizer: Not For Asia Yet
July 31st, 2007 · No Comments · Search Engine Marketing, Singapore
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Impact of Images on SEO
July 24th, 2007 · No Comments · Search Engine Marketing
Search engines prefer text contents than images. However, this doens’t mean that images have no impact on search engine optimization efforts.
Search Engine Land has an article showing the impact of image optimization on SEO. And, it also suggests ways to use images for local SEO.
What’s The Difference Between Facebook and MySpace for Marketers?
July 15th, 2007 · 1 Comment · Marketing Management
I came across a very good article from BusinessWeek.com, “MySpace, Facebook: A Tale of Two Cultures” which compared this two popular social networking sites. Here are some findings from this article:
Unique users logged in last month
MySpace: 68 million
Facebook: 26 million
Age group
MySpace: more than 50% are 35 and above; 18-24 make up only 17%
Facebook: older users [...]
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