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Entries from August 2007

Top Singapore Travel Sites

August 31st, 2007 · No Comments · Marketing Research, Singapore

The data below is also from Hitwise based on All sites » Weekly rankings for the week ending 25/08/2007 » Ranks by ‘Visits’.

TripAdvisor
Asiarooms.com
Uniquely Singapore (visitsingapore.com)
Genting - City Of Entertainment (genting.com.my)
Asiatravel Reservation System Hotel (hotel.asiatravel.com)
HotelClub (hotelclub.com)
Sentosa (sentosa.com.sg)
NSRCC Resort & Country Club (esrcc.com.sg)
Lonely Planet (lonelyplanet.com)
Rates To Go (ratestogo.com)

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Top Singapore Classifieds Websites

August 31st, 2007 · No Comments · Marketing Research, Singapore

According to Hitwise Singapore, MediaCorp’s new classifieds website, Mocca launched as the leading website in the Hitwise Classifieds industry, week ending 11 August 2007, capturing 36.44% of the market.

Mocca: 36.44%
Yahoo! Singapore Classifieds: 13.32%
eFair Singapore Classifieds: 7.04%
Friendster - OLX: 5.35%
Adpost: 4.66%
Singapore Expats Classifieds: 3.62%
SgAdsOnline: 2.97%
Etsy: 2.81%
pHing: 2.68%
OnLine eXchange Singapore: 2.60%

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SES San Jose 2007 Conference

August 29th, 2007 · No Comments · Marketing Management, Search Engine Marketing

If you didn’t have a chance to attend SES San Jose conference, here is a good wrap-up post you can benefit from.
I reproduced a PDF file from the posts as future digest myself but failed to get permission from them to share in the blog to benefit the crowd. Well, you can still go there [...]

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What Motivates People To Participate

August 26th, 2007 · No Comments · Marketing Research, Social Marketing

Hunger for fame
Urge to have fun
Desire to share experiences with friends

McKinsey research surveyed 573 users of four leading online video-sharing sites in Germany and finds that motives such as a desire for fame and a feeling of identification with a community encourage collaboration and participation.

You may be wondering how many people you need to motivate [...]

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Internet Retailer 2007 Study

August 26th, 2007 · 1 Comment · Marketing Research, Search Engine Marketing

Oneupweb released their Internet Retailer Study 2007 report a short while ago, which shows the following results:

Well-optimized sites are over 60 percent more likely to have a regular blog and/or podcast hosted on their sites in comparison to non-optimized sites.
Only 40 percent of the IR 100 leading retailers’ websites are optimized well or moderately well.
The [...]

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First A380 Seats On Monday Charity Auction In Singapore

August 25th, 2007 · No Comments · Marketing Management, Singapore

Singapre Airlines (SIA) would be the first airline in the world to start commercial flight of the super jumbo airbus A380. The first flight would be on Oct 25 2007 from Singapore to Sydney and the seats would be on charity auction starting on Monday for two weeks.
The proceeds of the auction will be split [...]

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The Most Popular Travel Websites In Asia Pacific

August 23rd, 2007 · No Comments · Marketing Research, Singapore

According to Hitwise, the most popular travel websites are:

Asiarooms.com
Streetdirectory.com
Zuji Singapore (www.zuji.com)
Asia Travel (www.asiatravel.com)
Jetstar (www.jetstar.com)

Wait, where is Tiger Airways?

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Dynamic URL Rewriting Tool Launched In Yahoo Site Explorer

August 23rd, 2007 · No Comments · Search Engine Marketing

Even some big brand websites are still using dynamic URL showing kinds of unfriendly parameters with “?” and “&”. You may have heard of recommendation of rewriting those dynamic URLs. However, the techniques are simple but there could a lot of reasons some corporate websites can’t do that.
Yahoo! just released a dynamic URL rewriting tool [...]

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What Drive People To Search

August 21st, 2007 · No Comments · Marketing Management, Marketing Research

Answer: over 2/3 by offline channel, the mass media according to iProspect offline channel influence on online search behavior study (PDF version).

The vast majority (67%) of online users are being driven to perform a search as a result of exposure to these offline channels when the majority of offline advertising does very little to facilitate [...]

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Google Search Integrates Travel Shortcuts

August 18th, 2007 · No Comments · Singapore

Yesterday, after failing to find a cheaper airticket to Beijing at some well known travel portal like Travelocity, I turned to Google for answers and this showed up:

I wasn’t able to retrieve the same page by searching for “singapore beijing” in Google. So, is this possibly another case of behavior targeting?

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