Rocky Fu’s Blog

You can find many definitions of marketing in Google. Here is my favorite one:
Marketing is managing profitable customer relationships.
From Principles of Marketing
“Meaning of Marketing” Update (this is good stuff, enjoy his/her marketing definition):
If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising.
If you put [...]

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Marketing Pilgrim points me to a great post at Business Edge which helps you see the benefits of corporate blogging. Here it is:
Company bloggers can help put out fires
I’m sure there are many companies knowing the benefits of corporate blogging; search engine optimization, social marketing, building an extra channel for communication with customers, and [...]

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The week before the last week, I applied for a credit card from HSBC Singapore. Today, I received their reply about this application by post:

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According to JupiterResearch, the best Internet brands in American are:

Google
Yahoo!
Amazon
eBay
MySpace
Microsoft (including MSN)
AOL
Apple

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Currently the formula for top ad placement considers two factors: quality score (the greatest determining factor), and actual CPC. Soon, this would change.
Google has announced “upcoming change to the top ad placement formula“:
The key change to the formula will be how we consider price. Today’s formula considers an ad’s Quality Score and actual cost-per-click (CPC). [...]

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Yahoo just launched its new “Traffic Quality Center” to “make the search marketplace better”.

What We’re Doing. This section is an overview of Yahoo search marketing teams: the system, people, and product.
Click Investigation. It shows you here how to submit a click investigation.
Tips & Tools. You can find answers to the following questions under this section:

Tips [...]

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The answer is no. Here is why:
Direct mail recipients are nearly twice as likely to purchase form a retail Web site as those who receive just an Internet communication, according to comScore’s 2007 Multichannel Direct Mail Study.
Source: Direct mail key to marketing campaign success [via DMNews]

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Avinash writes a very good post on understanding the bounce rate. Here’s a summary:

Measure the website bounce rate to understand  what percent of your website traffic is actually engaging with your site,
Filter the bounce rate by traffic source to find out the effective and poor traffic sources.
Check the bounce rate to track your SEO efforts.
Measure [...]

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comScore released visitors statistics of social networking sites for June 2007. Here is top 5 of share of unique visitors for Asia Pacific:

Friendster: 88.70%
Orkut: 43.00%
Tagged: 29.20%
Hi5: 20.80%
Bebo: 13.90%

It’s interesting to find out that Friendster has put its life on Asia, where almost 90% of its traffic is from. This is especially true in Southeast Asia.

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This press release from comScore about a study done by Yahoo and comStore shows interesting findings:
consumers exposed to online advertising tend to research or ‘pre-shop’ online prior to purchase, and this behavior ultimately leads to increased in-store sales. These highly-engaged ‘pre-shoppers’ spend an average of 41 percent more in-store when compared to consumers not exposed [...]

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