Rocky Fu’s Blog

I’m simply talking about PPC budget control regarding Google AdWords paid search advertising. Basically, in Google AdWords, you can control your budget by adjusting your bid CPC/CPM and daily budget.
Cost of Clicks
Your cost is simply the accumulation of different actual CPC (which is different from bid CPC) or CPM for different keywords or websites.
What [...]

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The mainland based market research company China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.
The CIC report shows that Baidu has managed to increase its market shareover the last six months in Beijing, Shanghai and Guangzhou, the three major cities surveyed. Google saw its market share bounced up slightly, [...]

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Starting August 21, Baidu has started promoting its Internet video advertising among Baidu network websites. According to Sohu IT, Baidu has more than 150,000 network partners with over 5,000 advertisers advertising.
Baidu TV has three formats:

Floating video ads

when user opens the web page, the video ad flows out from the lower right corner and it closes [...]

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Economist has a good introduction article to China social networking websites, “Not losing Facebook in China“. It is the first time I’ve ever heard of this China facebook xiaonei.com. If you know facebook and you know Chinese, you can guess that is a China facebook. “xiaonei” is Chinese pinyin which means “in school” while “xiao” [...]

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Recently the Korean media has come up with The World’s Top Digital Cities list in which Beijing is ranked No. 9. Here is the top 10 list:

Seoul
Singapore
Tokyo
Hong Kong
Stockholm
San Francisco and Silicon Valley
Tallinn
New York
Beijing
New Songdo City

The top 10 digital cities are ranked according to the following criteria:

Broadband speed, cost and availability
Wireless internet access
Technology adoption
Government support for [...]

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Alibaba again attracted the World’s attention by its IPO application to get listed in Hong Kong Stock Exchange. For those who don’t know much about Alibaba Group. This post would be of help.
The mind-map gives you an overview of Alibaba Group companies:

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The Pew research group just released a study (PDF) today outlining the growth of internet users in China today. The study estimates there are 137 million internet users, second only to the US’ online population estimated at 165 million to 210 million. ComScore estimated the entire online population at 694 million last May.
The difference between [...]

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I came across a piece of domain purchase news from TechTarget China. China’s biggest driver website driverchina.com bought qudong.com (”qudong” is the Chinese Pinyin form for “driver”) at a price of 1 million Chinese yuan (about US$130,000).
DriverChina.com is quite popular in China, which has a traffic rank of “2,148″ in Alexa. The main reason to [...]

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Recall eBay China History

In August 1999, eachnet.com was founded in Shanghai by a Chinese entrepreneur fresh out of Harvard Business School.
In March 2002, eBay invested in $30 million in eachnet.com becoming strategic partners.
In July 2003, eBay accquired EachNet paying about $150 million in cash.
In 2004, eBay plugged EachNet into its global network.
In 2005, China online [...]

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The Asia Digital Marketing Yearbook brings together the most up-to-date and freely available data on Asia’s online population. In essence, we tell you who they are and how they spend their time online. And where possible we have shown you examples of online advertising campaigns that have worked well with Asia’s online population.
Download: Asia Digital [...]

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