Rocky Fu’s Blog

Google is very easy for most people to spell but this might not be true for Chinese. In contrast, China search engine market’s leader Baidu (Chinese pinyin) is much easier to remember and type.
Google has been using Google.cn for Chinese market for a while and it just launched a better domain yesterday: G.cn as [...]

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My dear readers, I’m revamping my websites rockyfp.com and I’ll continue blogging here by 31 Oct.
I went on business trip to Beijing adtech conference on 15 Oct and then immediately to Bangkok and Pattaya for holiday. You can read about adtech Beijing here.

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I haven’t updated this blog for 2 weeks as I attended adtech Beijing conference from 15 Oct to 18 Oct and then went on holiday in Thailand. Bit tired, but still try to share some findings from adtech beijing tour.
Language & Communication
Many Chinese visitors can speak English with different levels of efficiency.
However, for those [...]

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Google China just launched bus search in its Labs. So far, users can only search bus routes for Shanghai, Beijing, Guangzhou, Hangzhou, and Nanjing including the subway routes as well.
I don’t think this feature is that helpful for Google to expand in China online market. Baidu has this feature some time ago in which you [...]

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If you have no idea about golden week, let me walk you through. In China, there are two one week long holidays beside Chinese New Year: Labor Day (May 1), and China’s National Day (1 Oct).
According to Taobao.com’s research, consumers in China bought 1 billion yuan (about 133 million USD) during this National Day golden [...]

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According to iResearch, online dating users in China has exceeded 20 million. Currently, there are four main channels of generating profits:

Membership
Wireless value added service
Paid offline activities
Online advertising

There are almost 40% of online dating users hold a university degree and 30% with diploma. 38.1% are below 24 years old and almost 20% between 25 and 30.
What [...]

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Dynamic Logic conducted a study of mobile web ad campaign and results show improved brand awareness and favorability.
The advertising campaign raised message association with Hampton Hotels versus other hotel brands. Respondents’ overall favorability toward Hampton was higher for those exposed to the ads (62% favorability) than for those not exposed to the ads (48%). The [...]

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A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users.
78%: recommendations from consumers
63%: newspapers
61%: consumer opinions posted online
60%: brand websites
56%: television
56%: magazines
54%: radio
49%: brand sponsorships
49%: email I signed up for
38%: ads before movies
34%: search engine ads
26%: Online [...]

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eMarketer estimates that online travel bookings in China were worth $1.5 billion in 2006, and it projects that average annual increases of 60% will push the Chinese market to $15.4 billion in 2011. Expansion in China will be underpinned by meteoric economic growth, relaxation of overseas travel restrictions and a fast-growing Internet user population.
Source: High-Flying [...]

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I must admit that the mobile social network is much more popular than I thought:

Mobile user generated content (UGC) revenues worldwide are $576 millions and expected to increase dramatically to $5,740 millions in year 2012.
Members of mobile social communities worldwide would increase to 174 millions from 50 millions in 2006.

Source: Mobile Social Networks Hit Mass [...]

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