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Entries from October 2007

HP SnapFish Launched Chinese Website Kachayu

October 9th, 2007 · No Comments · China Internet

HP Snapfish launched its Chinese website Kachayu.com. Snapfish is a web-based photo sharing and printing service currently owned by Hewlett-Packard which was launched in April 2000.
Kachayu currently provides free photo sharing service with unlimited web space; and, the online photo printing service covers more than 50 cities. The price for a 4×6 photo is 60 [...]

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Baidu Launched Baidu 2008 For Olympics 2008

October 9th, 2007 · No Comments · China Internet

Baidu finally showed its greedy in Beijing Olympics 2008 by launching Baidu 2008. The portal war is pretty hot among the top portal sites such as Sohu and Sina. Now, Baidu just couldn’t help jumping in.
This site offers pretty comprehensive information about upcoming Beijing Olympic Games in August 2008; it aggregates different Baidu services such [...]

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Non-Traditional Television Platforms Are Taking Hold Across Asia Pacific

October 9th, 2007 · No Comments · Mobile Marketing, Singapore

Synovate, a leading global market intelligence firm, today released results from its PAX media survey showing that four in ten affluent Asians are watching television on the move: be it via their personal computers, mobile phones, MP4 players, while outdoors, or even in their cars.
The result mentions something new called “third screen” which are screens [...]

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Fresh Mind And Creativity In Marketing

October 8th, 2007 · No Comments · Marketing Management

Many people reach for a cup of coffee when they need to concentrate. People with flagging focus might, however, get more bang for the buck with a cup of tea. Theanine, an uncommon amino acid found almost exclusively in tea, works with caffeine to boost the activity of brain neurons, new data show.
Source: PsycPORT.com
When you [...]

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Who Should Know SEO?

October 6th, 2007 · No Comments · Search Engine Marketing

Unless you are someone who enjoys cleaning the mess, you better make sure of some basic search engine optimization (SEO) training across your organization even if you outsource your SEO.

Your web designers need to know SEO to make sure a search engine friendly web site is designed at its early stage.
Your web developers so that [...]

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Googlers Deciphering Trends In Mobile Search

October 5th, 2007 · No Comments · Mobile Marketing

Maryam Kamvar and Shumeet Baluja from Google published a paper on trends in mobile search. These are the key findings:

The average mobile query was 2.56 words and 16.8 characters.
The average length of spoken queries to Google was 2.1 terms.
It takes users a significant amount of time—an estimated 39.8 seconds—to enter these queries.
The time to query [...]

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Here Is An Example of How To Jeopardize All Your Brands

October 2nd, 2007 · No Comments · Brand Strategy, Singapore

Today I suddenly realize F&N (Fraser & Neave) owns a lot of popular brands in Singapore such as Magnolia, 100 Plus, and NutriSoy as F&N stamps “F&N” on all its products.
The good thing for them is that soon people would realize F&N is such a wonderful company with so many good products. No doubt [...]

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Opportunities From Tainted Pet Food For Online Marketers

October 1st, 2007 · No Comments · Search Engine Marketing

For the past few months, China is blamed by the world pet lovers for exporting tainted pet food. Almost everyone in the west blames China and some people have even tried to boycott made in China products. Let’s put aside the China quality issue, politics, and economy stuff; take a look at the opportunities during [...]

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Chinese Instant Messenger For Ladies

October 1st, 2007 · No Comments · China Internet

According to iResearch’s latest user behavior study, the top 5 IM in China are:

QQ (Tencent)
MSN Messenger
Taobao IM (Alibaba)
Fetion (China Mobile)
TM (Tencent)

The most influential IM to women in China is Taobao IM; 48% of its users are female. About the other IM:

MSN Messenger: 46.8%
QQ: 41.8%
TM: 35.2%
Fetion: 33%

Surprisingly, Fetion came out of nowhere and it suddenly becomes [...]

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6.7 Million .CN Domains Registered

October 1st, 2007 · No Comments · China Internet

There are already 6.7 million .cn domains registered, which is more than the number of .com domains registered in China. And, China is expecting over 10 million .cn domains registered in a couple of years ahead.
Not a surprise to me. when I registered a .cn domain two years ago, it wasn’t that easy. You had [...]

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