Rocky Fu’s Blog

Google organized its first Singapore marketing briefing in Singapore M Hotel. Sandra Hanchard from Hitwise showed some interesting online statistics. And, Sukhinder, VP of Google APAC & Latin America, gave a speech, “A New Approach to Media”. Besides, the Q&A session and networking session are really helpful to me.

Who attended the briefing? Media companies, marketing [...]

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I was looking for information regarding the latest IPO offerings the other day. I simply searched in Google with keyword “ipo offering”, WSJ jumped out on top PPC position:

The title “Ipo Offering” told me that this PPC guy knows about dynamic keywords insertion (in case you don’t, this simply means advertisers can display in title [...]

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Landing Page Handbook by MarketingSherpa (FREE excerpt only)
Teaches you how to raise conversions with data and design guidelines
Research: consumers fundamentally misunderstand the online advertising marketplace by Berkeley
Surveys of the public conducted by academic researchers at the University of Pennsylvania Annenberg School for Communication and UC-Berkeley Law’s Samuelson Law, Technology & Public Policy Clinic indicate that [...]

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Alibaba is a hot topic recently especially about its public listing in Hong Kong yesterday. I just found out something interesting: it is also “listed” on ICANN accredited registrars’ list. What a surprise! The accredited top level domains to Alibaba include only .net and .com. Are they going to sell domain to its suppliers?
Actually, I [...]

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Some interesting findings from Netpop reserach I just read through:
User-generated content (includes consumer reviews/rating sites, forum/discussion
boards, Blogs, etc.) influences 58 percent of all purchase decisions in China, compared
to 19 percent in the U.S.
47 percent of Chinese broadband users post comments to a blog, chat room, listserv or
forum, compared to just 28 percent of American broadband [...]

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It looks like that as a China YouTube, Tudou.com is doing pretty well. For advertisers and marketers, you can do site targeted advertising using AdWords on the following websites:

imeem.com
tudou.com
veoh.com
metacafe.com
youtube.com

You could receive huge amount of traffic by doing site targeting on these websites; just keep in mind of the conversions. Traffic alone doesn’t mean anything.
Source: Hitwise

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According to 163 Tech, Google China is testing a new user interface internally as shown above. The current UI looks like the one below:

The new UI includes a product bar showing 7 products from Google which include blog search, video search, Google Docs, toolbar, Chinese pinyin input software, Chinese version of google zeitgeist, and Google [...]

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The DM News just released its essential guide to e-mail marketing, which consists of four parts: fundamentals, infrastructure, analytics, and email campaigns. Here is the table of contents:
Fundamentals

The relevance factor
Five compelling reasons to centralize your e-mail
Getting to “Yes! Yes!”: Double optin as a power practice,
Open up and say “Aaaah”
So you want to reach the inbox?
Build [...]

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This is really cool! Take a look at:

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MarketingSherpa conducted a search marketing survey of of over 2,400 search marketing and 700 search agency professionals. Here is a summary of some interesting findings:

The average search budget is between $5,000 and $10,000 per month
SEO for both the average and the big spenders is going to continue to see growth in spending
Some companies have looked [...]

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