Rocky Fu’s Blog

In a whitepaper released by Enquiro, which is a study commissioned by Google, showed a significant correlation between companies in the top organic (natural search) and paid search placements and consumer brand affinity, brand recall and purchase intent.
These are the key findings:

A 16% point increase in brand association when brand is in top ad and [...]

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Googlers Alex (New York office) and Anva (Mountain View) provided half day training in Singapore to digital agencies. The training on AdWords covered topics from basic to intermediate level. I would not cover the basics in this post.PPC Tips

Historical performance. The most recent performance has more weight while old ones have less. Historical performance [...]

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YouTube has launched its localized version for Taiwan market last week. The new site YouTube.com.tw uses traditional Chinese focusing on local made contents from four Taiwan media partners.In addition YouTube has also launched local site for Hong Kong in traditional Chinese.
Is China the next? Maybe; maybe not. There are more than a hundred YouTube like [...]

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News

Dell has selected WPP Group to co-create a stand-alone agency [PRWeek]
Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years
Compete Inc released Behavior Match™ [Compete via BizReport]
The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the audience viewing specific sites. [...]

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The9, an online game operator, announced partnership with a beverage company “tianwo” on dynamic marketing.
Under the partnership, tiaowo would produce soft drinks with the characters of the online games printed on its bottles.
Sina and Google announced strategic partnership on Monday.
Sina would benefit from Google’s search technologies for its search and shared profit of adsense ads. [...]

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Top 4 portal sites (sina, sohu, 163, tencent) Q3 online ad sales achieved 100 million USD for the first time, according to iResearch.

Sina: 45.8m
Sohu: 31.5m
163/Netease: 11.4m
Tencent: 19.3m

Microsoft launched short domain names W.cn and 9.cn
Alipay (a China PayPal, under Alibaba Group) enters Taiwan online payment market
However, transactions can’t be processed with either Taiwan currency or [...]

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Plugin: HP Blog Printing [tabblo]
Blog plugin for WordPress and Movable Type letting readers create customized “wow” prints direct from your blog
Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation]
Online US retail sales exceed expectations [FT.com]
Raul Vazquez, chief executive of Walmart.com, said the retailer had seen [...]

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