Rocky Fu’s Blog

If you have installed Yahoo Widget or Google Desktop, you can have Hitwise’s widget (for Yahoo Widget; for Google Desktop) on your desktop for the latest online trends.

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Total finance 2.70
Credit 2.95
Mortgage 2.61
Auto finance 1.68
Travel 0.65
Automotive 0.57
Retail 0.36
Dating 0.40

Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.
The data is from US search market. So, if you are from Asia, you should expect something lower than the one above.
via ClickZ

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In this post, I would introduce most Google Analytics features and so you know what you can do with this free tool.

Understand your website visitors.
For a specified period of time, how many visitors have visited your website? How many page views? What is the number of average page views every visitor has generated? What is [...]

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Yesterday I came across the lickable ads covered in WSJ. Very interesting! But…Sorry, I’m not going to lick any newspaper or magazine. Will you?
Aren’t scented ads on newspaper better?

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Asked again by an airline marketing manager about Google’s various ad formats, I sent his this very useful document Google AdWords Ad Formats And Options which might be helpful to you as well, it covers:

Guide to Google online ad formats
Guide to Google search & content network advertising options
Guide to Google online targeting options
Guide to Google [...]

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Is this book holder useful?

It could be. Especially when you drive on the express way. But, take a look at it again carefully? When I did, I couldn’t help to laugh at this brilliant idea, an idea to make me laugh. Even if I drove and even if I wanted this book holder, I really [...]

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What is Valentine’s Day? It’s all about “romance”. Just Googled “Valentine’s Day” and found this interesting piece:

I didn’t land directly on the right page, but it didn’t take me long to get this Singapore Flyer Valentine’s Day Package page:

Very interested! But not for Valentine’s Day. Why? Everyone knows it; as part of romance requires “surprise”, [...]

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Just received an OCBC valentine’s day campaign email; even if I like and want the offer, TODAY IS VALENTINE’S DAY! How am I going to get the gift for my darling in time? And, the truth is that I’ve already got one.
Campaigns for holidays like Valentine’s day must be carried out one month in advanced. [...]

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17.5% of the total world’s population, 1.15 billion people, were regular Internet users last year. In Asia Pacific region, the number was 476.6 million, which would top 500 million Internet users this year.
According to eMarketer, nearly half of the world’s Internet population will live in the Asia-Pacific region within 4 years. The share of the [...]

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What a clever idea:

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