Rocky Fu’s Blog

Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it:
Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is not [...]

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Some interesting figures from a research firm Netpop:

Internet as a tool for research or purchase products: 73% Products in US versus 93% in China
UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China.
58% of the population in US has broadband (74 million) versus 10% in China (70 [...]

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From today on, you can ask me any question regarding digital marketing by submitting a form. I would do my best to ask all questions; please be specific about your questions. I would select some frequently asked questions and publish them in my blog post. So, if you don’t want your questions show up to [...]

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