Rocky Fu’s Blog

Yahoo!’s Search Marketing’s latest iteration, code named Panama, was released early in 2007. It’s now launching in SEA (South East Asia).
Had a meeting last Friday with MJ from Yahoo Search (he was Google Korea’s first employees), who briefed us about the launching of Yahoo Panama in South East Asia. Here are the key takeaways:

Yahoo Panama [...]

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The more specific market you want to target, the more difficult you can drive quality traffic online. Thinking of targeting senior management in Asia? Start with the online places they often visit. This piece of news from Brand Republic would give you some hints:
The Wall Street Journal is the most widely read daily news publication [...]

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I can’t help recommending this short article from WSJ’s blog as another excellent adoption of social media as the blog puts it,
Ms. Gibbs’s Fiber Farm is another example of how the Internet is helping small companies cut out the middleman, or, more accurately in this case, get things done when the traditional middlemen aren’t anywhere [...]

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I’ve introduced Google Trends to see and/or compare trends. Facebook last week launched a similar tool called Lexicon which you can do similar thing. Take keyword “Olympic” for example:
This is the trend for “olympics” from Google Trends:

And, this is Facebook Lexicon shows:

About Google Trends (more…)

With Google Trends, you can compare the world’s interest in [...]

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Page not found. But, some colleagues can access at the same time. Weired, isn’t it? Bad user experience; indeed!

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Baidu is the most widely used search engine in China, having more than 60% of the total search market. However, on branding, it doesn’t seem to have an obvious advantage over Google. Interestingly, the less developed a city is, the more popular Baidu is, and the less popular Google is.
I did a presentation internally last [...]

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Taobao.com, C2C branch of Alibaba Group, achieved 43.3 billion yuan (over US$6 billion) total online sales in year 2007; it has recently launched its B2C section: Taobao Mall, giving numerous well-known brands such as Nokia, Lancome, Chivas…an online channel to reach more customers. Its objective is to build a 24-hour open online mall selling all [...]

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Haven’t blogged for over 2 weeks. Just got back from China last Sunday and had a lot to catch up. Some photos taken during the trip to share with you:

My Hometown, where I grew up
Terracotta Army
Xiamen University, where I started my university study
Xi’an City

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