We hate spams; we hate strange email messages. So are the other people. Email reputation is important in your overall email marketing efforts. MarketingSherpa offers 27 tips for you to manage your email reputation.
It provides 7 tips for maintaining a good reputation:
- Avoid changing your IP address
- Regularly review your reputation data across a broad set of sources.
- Test among a small list before making any significant changes to your program
- Isolate email sent to newly acquired addresses from a separate server until you can determine its quality.
- Be vigilant about your unsubscribe process.
- Pull complainers off your list right away.
- It’s important to manage unknown users.
In addition, it also gives 9 strategies to fix a bad reputation and a 8-Step checklist for newbies.
Deliverability Cheat Sheet - 27 Action Points to Fix Your Email Reputation Now
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