“Google Alerts are emails automatically sent to you when there are new Google results for your search terms. We currently offer alerts with results from News, Web, Blogs, and Groups.”
How could Google Alerts help your business?
Monitor a Developing News Story/Event
Create Buzz! Make your business a story that spreads. For example, you can hold an uncommon and interesting competition which would spread as a viral story. Use Google Alerts to monitor your story so that you know when it does spread.
Keep an Eye on Competitors
Use Google Alerts to receive alerts about your competitors or a certain product so that you know what they are doing, how they are doing, and what are the things that people are talking about them.
Keep Up To Date on Your Industry
Is there a new technology which would boost your production? Is government preparing a new rule or policy which may affect your industry? By receiving alerts on carefully picked keywords, you can be on top of abrupt changes and react accordingly.
Manage Your Online Reputation
People like to talk and show their opinions. And, many people now do it online. In blogs, chat room, forums, comments, Twitter, and etc. Does anyone like your new product and talk about it in his blog? Does anyone show his anger about your service in Twitter? Is there any employee expressing his dissatisfactions in the blog? Don’t ignore them. Collect them and use them to make your company better.
Identify Helpers
Add ‘link:http://www.yourcompanydomain.com’ to your alert list to know who links to your site. The link may help bring traffic to you and may be good for your search engine ranking. Why are they linking to your site? If they are building reputation for you, you may want to want out what makes them do so and keep it up.
Find Partners/Suppliers
Set alerts to know who are recently providing what you need. You may also want to build relevant link exchange partners.
Locate New Exhibitions to Promote Your Product
For example, you may want to add “electronics trade show” to the alerts so that you know when there is a trade show you can go to promote your product to the crowd.
To find out more about Google Alerts, read the FAQ.
2 responses so far ↓
1 How Did Apple Market Cap Drop $4 Billion In 6 Mins? » Make Meaning // May 18, 2007 at 3:19 pm
[...] It was frightening though it turned out that the email source was a hoax. What could you do when there is incorrect information about your business? One way is to monitor the blogsphere using Google Alerts. [...]
2 9 Tips from NCSA and FTC For Online Retailers » Make Meaning // Nov 29, 2007 at 9:55 pm
[...] Google Alerts to monitor the [...]
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