Google has released the first major update to website optimizer with the following three features:
- A/B split experiment (video demo)
- Direct access to website optimizer from My client Center
- Auto-sort experiment list and experiments can be deleted.
Among which, the A/B split testing ability added is quite useful for comparing different versions of advertising/marketing content and their effectiveness at referring quality leads and customers.
Find out more about A/B split testing:
- The ABCs of A/B Testin
- How to Improve A/B Testing
- A/B Split Testing — How to use A/B Split Testing to Increase Conversion Rates, Challenge Assumptions and Solve Problems
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