China’s B2B giant Alibaba launched its ad trading platform Alimama.com on August 12th. Now, Alibaba is not satisfied any more to serve only buyers and sellers but also advertisers and publishers. The structure of Alimama is pretty similar to Alibaba’s C2C arm Taobao.com.
Pricing Models
- Pay Per Click. The accurate delivery of the ads depend on the ad category, content category, and keywords. The system is not as smart as Google’s AdWords. The CPC is fixed. But, advertisers can set daily budget and total budget. Total budget is set in terms of money and daily budget is set in terms of maximum number of clicks per day.
- Pay Per Week. This would be attractive as advertisers don’t need to worry of click fraud.
Alimama currently accepts both text ads and image banners. It’s launched in beta test. We’ll see how they are going to stand out in the online advertising industry.
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1 // Sep 23, 2007 at 1:00 pm
[...] been a while since Alibaba launched its ad exchange platform Alimama. It already covers more than 9,000 websites and almost 15,000 ad [...]
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