Rocky Fu’s Blog

We have clients whose targeted customers are mainly from US. Well, some don’t know a thing about Black Friday. Here you go from Wikipedia:

Black Friday is the day after Thanksgiving and is the beginning of the traditional Christmas shopping season in the United States. Since Thanksgiving falls on the fourth Thursday in November in the United States, Black Friday may be as early as the 23rd and as late as the 29th day of November. Retailers often decorate for the Christmas season weeks beforehand. Many retailers open very early (typically 5 A.M.) and offer doorbuster deals and loss leaders to draw people to their stores. Although Black Friday, as the first shopping day after Thanksgiving, has served as the unofficial beginning of the Christmas season at least since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the term “Black Friday” has been traced back only to the 1970s. “Black Friday” was originally so named because of the heavy traffic on that day, although most contemporary uses of the term refer instead to it as the beginning of the period in which retailers are in the black (i.e., turning a profit).

This year’s thanksgiving is on the coming Thursday, 22 Nov 2007; Friday (Nov 23) is the Black Friday. According to holiday e-Commerce trend data recently unveiled by DoubleClick showed some inside:

while Black Friday is the biggest offline shopping day of the year, the following Monday brought much greater online sales volume, but they only scratched the surface with this finding. It’s more than just one Monday; it’s a Cyber Monday phenomenon, and the Monday following Thanksgiving tends to pale in comparison to the others that follow.

“Consumers are becoming increasingly more knowledgeable about the availability of Black Friday promotions online and are actively seeking out the websites which offer the advertisements before public release,” said Heather Dougherty, director of research at Hitwise.

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