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Asia Pacific Consumers Optimistic About Next Year

December 15th, 2007 · No Comments · Marketing Research ·

MasterCard surveyed 5,411 consumers in 13 markets around Asia Pacific region and found out Asia Pacific consumers remain optimistic about the coming year despite global financial market volatility.

The MasterCard Index, derived from a survey, measures consumer confidence on a scale from zero to 100, with 100 being most optimistic.

Vietnam, with an index score of 94.3, again showed the highest level of consumer confidence, followed by Hong Kong at 85.9, China at 85.5 and Singapore at 83.6, MasterCard said.

South Korea registered the largest increase in optimism, jumping 15.6 points since the last survey, to 64.1.

Thai consumers regained some lost confidence, rising from a score of 36.7 to 44.2, the survey showed, but Japanese turned cautious as the country dropped to an index score of 48.6 from 66.8, MasterCard said.

Taiwan’s consumers ranked as the most pessimistic, with a score of 29.7.

Source: Asia Pacific consumers optimistic about next year: survey [Channel NewsAsia]

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