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Average Cost Per Click (CPC) By Category

February 18th, 2008 · No Comments · Search Engine Marketing ·

  • Total finance 2.70
  • Credit 2.95
  • Mortgage 2.61
  • Auto finance 1.68
  • Travel 0.65
  • Automotive 0.57
  • Retail 0.36
  • Dating 0.40

Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

The data is from US search market. So, if you are from Asia, you should expect something lower than the one above.

via ClickZ

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