Baidu finally showed its greedy in Beijing Olympics 2008 by launching Baidu 2008. The portal war is pretty hot among the top portal sites such as Sohu and Sina. Now, Baidu just couldn’t help jumping in.
This site offers pretty comprehensive information about upcoming Beijing Olympic Games in August 2008; it aggregates different Baidu services such as MP3 search, Baidu Answers, Baidu Map, Baidu Image Search, and etc.
There’s something for marketers as well: two ranking lists. One is list of athletes. This list may be taken as reference as well. If so, many athletes would definitely keep an eye on it. The other one is ranking for brands. Right now the top 10 brands according to baidu 2008:
- China Mobile
- Bank of China
- Samsung
- Haier
- McDonald
- Coca Cola
- Sinopec
- Panasonic
- Omega
- Air China
Baidu’s stock price is rising. Launching Baidu 2008 is definitely a boost to its advertising sales. It looks like it’s going above 400 per share at least.
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