To enhance the transparency of legitimate messages and enable receiving operators to maximize their resources in the fight against messaging abuse, the MAAWG (Messaging Anti-Abuse Working Group) Senders Subcommittee provides some best communications practices for high volume SMTP-based email senders. Here is a summary:
- Obtain Clear and Conspicuous Consent
- Use Clear, Conspicuous, and Easy to Use Unsubscription Options
- Enhance Sender Accountability and Messaging Reputation
- Managing Delivery Errors and List Maintenance
- Mitigating and Resolving Message Disruption Issues
E-Mail Permission, Privacy Best Practices [Via Clickz]
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