Rocky Fu’s Blog

Never take customer service separate from your marketing efforts as it is essential part of your marketing campaigns.

I chanced upon a post from a local NUS student’s blog; it shared his experience with M1 (one of telecom operator in Singapore) and the reason he “fell in love” with the brand though the online shop didn’t [...]

[Read more →]

It’s about 5:30pm and Tiger Airways website is down, which is terrible for an e-commerce website and a big mistake a brand could make. Why?
Remember: your customers expect you to be there 24/7. Get yourself a website monitoring service like Pingdom.

[Read more →]

I just watched a very old movie, “The Shawshank Redemption“. I must say I LOVE it! Nothing so exciting from the start till the end. But it entices you to think, with both your brain and heart; it not only touches your soul but also moves your life forward. That’s how I define an awesome [...]

[Read more →]

Microsoft released a joint study with Sony which shows that exposures to Sony search ads on Microsoft’s Live Search lifted purchase intent and drove likelihood that the viewer would recommend the Sony product. The ads generated:

More positive attitudes toward Sony and less positive attitudes toward competitors’ brands.
A 14.5% increase in purchase intent, and an [...]

[Read more →]

Dynamic Logic conducted a study of mobile web ad campaign and results show improved brand awareness and favorability.
The advertising campaign raised message association with Hampton Hotels versus other hotel brands. Respondents’ overall favorability toward Hampton was higher for those exposed to the ads (62% favorability) than for those not exposed to the ads (48%). The [...]

[Read more →]

Today I suddenly realize F&N (Fraser & Neave) owns a lot of popular brands in Singapore such as Magnolia, 100 Plus, and NutriSoy as F&N stamps “F&N” on all its products.
The good thing for them is that soon people would realize F&N is such a wonderful company with so many good products. No doubt [...]

[Read more →]

According to JupiterResearch, the best Internet brands in American are:

Google
Yahoo!
Amazon
eBay
MySpace
Microsoft (including MSN)
AOL
Apple

[Read more →]

Microsoft unveiled Microsoft Surface on Wednesday. If you don’t know it at all, the following introduction from Microsoft may give you an idea:
Microsoft Surface™, the first commercially available surface computer from Microsoft Corp., turns an ordinary tabletop into a vibrant, interactive surface. The product provides effortless interaction with digital content through natural gestures, touch and [...]

[Read more →]

Photo Credit: TechCrunch
A recent post from Engadget reporting the delay of iPhone and Leopard operating system caused $4 billion drop in Apple market capitalization in six minutes:
This one doesn’t bode well for Mac fans and the iPhone-hopeful: we have it on authority that as of today, the iPhone launch is being pushed back from June [...]

[Read more →]

Seth Godin discusses how to be a great receptionist in a recent post of his blog. And, most importantly, you need to understand the importance of having a great receptionist in your company.
It is especially true when someone from outside goes into your office, who would possibly judge the company based on the impression that [...]

[Read more →]