Rocky Fu’s Blog

David, regional head of search of Neo@Ogilvy asked an interesting question in LinkedIn,
What synergies exist between email marketing and search marketing. Can you provide an example of how the sum is greater than the parts?
Search recent years is gaining more and more popularity among marketers. According to a recent MarketingSherpa’s annual survey of ad:tech:
Email marketing [...]

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Just received an OCBC valentine’s day campaign email; even if I like and want the offer, TODAY IS VALENTINE’S DAY! How am I going to get the gift for my darling in time? And, the truth is that I’ve already got one.
Campaigns for holidays like Valentine’s day must be carried out one month in advanced. [...]

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The DM News just released its essential guide to e-mail marketing, which consists of four parts: fundamentals, infrastructure, analytics, and email campaigns. Here is the table of contents:
Fundamentals

The relevance factor
Five compelling reasons to centralize your e-mail
Getting to “Yes! Yes!”: Double optin as a power practice,
Open up and say “Aaaah”
So you want to reach the inbox?
Build [...]

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We hate spams; we hate strange email messages. So are the other people. Email reputation is important in your overall email marketing efforts. MarketingSherpa offers 27 tips for you to manage your email reputation.
It provides 7 tips for maintaining a good reputation:

Avoid changing your IP address
Regularly review your reputation data across a broad set of [...]

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