Rocky Fu’s Blog

Social Media Marketing

Seven Virtual World Marketing Tactics and Metrics to Follow [ClickZ]
The best practices in terms of marketing tactics for your virtual world implementation
PR Secrets for Startups [TechCrunch]
Guest author of TechCrunch Brian Solis, explains how public relations has changed and offers up 12 secrets of PR for startups.
7 Easy Ways to Make a Blog [...]

[Read more →]

Human resources cost a lot in any company; but it is not the biggest. The biggest cost of a company occurs when people in the company are taken as “cost” instead of asset.
For small businesses, especially the sole proprietorship type, often face the problem. For every dollar paid to employee, the owner would earn [...]

[Read more →]

Recently a very good friend of mine in China resigned and started exploring to be an entrepreneur. I am trying to give him some valuable advice; here is my thought:

Find your passion and make meaning. You should know what you are doing and why. This is how I started my entrepreneurial career; this is why [...]

[Read more →]

The Business Proof of Concept Test is designed to explore whether the entrepreneur has thought through the concept from a market size, intellectual property, human resources needs, competitive position and financial requirements point of view. The outputs from the test can be used as the basis for a business plan. The test is the equivalent [...]

[Read more →]

What do you do to manage your staff holiday planning if you are short of budget for an HR executive or some software? Here is an online application for you:
WhosOff is a place for companies to look after their staff holiday planning and tracking, sharing the classic office wall planner with all their staff securely [...]

[Read more →]

A recent The McKinsey Quarterly article discusses how business leaders can embed “healthy” thinking in the organization to sustain corporate performance.
The article points out three sets of impediments blocking the way to nurture health in a corporate context.

The “mindfulness” trap: the tendency to be pulled back into a short-term performance perspective by the press of [...]

[Read more →]

Steve Pavlina recently has a series of 3 posts listing a total of 99 rules to boost one person’s productivity. This is first one rule:
Nuke it! The most efficient way to get through a task is to delete it. If it doesn’t need to be done, get it off your to do list.
Link:

33 [...]

[Read more →]