Rocky Fu’s Blog

Google has released a tool for media planning for advertisers and agencies. I’ve briefly introduced the tool; since I’ve got the account, let’s go through this media planning tool together.
Once I logged in, I saw two sections, one to help do some research and the other to create media plans.

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The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner?
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:

Define [...]

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With Google Trends for Websites, you can get insights into the traffic and geographic visitation patterns of your favorite websites. You can compare data for up to five websites and view related sites and top searches for each one.
You probably have heard of recent released Google Trends for Websites; do you know it can be [...]

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Search Engine Marketing

Google XML Sitemaps : Essential FAQ [Search Engine Journal]
Plotting the Effects of your PPC Changes [Apple Pie & Custard]
Imagine you could plot the effects of every single change to your PPC campaign on a graph. You’d be able to view instantly whether that bid your raised on Friday evening before leaving the office [...]

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Search Engine Marketing

The New SEO Perspective on Flash [ClickZ]
“Flash may not be the most ideal scenario for search engines, but there’s often a strong rationale for not abandoning it. There are also workarounds available like SWFObject that get better with every version of Flash that comes out.”
The Internet and Consumer Choice [Pew Internet]
Rather than expecting [...]

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What positions are your competitors recruiting? Watching the overall job trends can help you better understand the business demand in the market.
I recently introduced 10 online trends tools in which I mentioned a tool from Indeed to track job trends; I got a message from a reader who wonders whether there is a tool specifically [...]

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It’s not unusual to see print ads hanging in MRT (Singapore’s subway) trains; but today, TANGS’ Great Singapore Sale promotion ad got my attention. Though mentioned before, I decide to illustrate how to track offline campaigns with this short case study.
Let’s take a look at the print ads first:

And the other side:

Having searched for “tangs” [...]

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Search Engine Marketing

Robots Exclusion Protocol for Yahoo!, Google and Microsoft [Yahoo Search Blog]
The following are all the major REP features currently implemented by Google, Microsoft and Yahoo!. Each of these directives can be specified to be applicable for all crawlers or for specific crawlers by targeting them to specific user-agents, which is how any crawler [...]

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If your company has a website and it does provide useful information to your customers (or potential ones), you should let people know your website URL. Here are 5 tips on where you can do that.

Email signature. Include your website URL in both internal corporate emails and external emails to customers.
Receipts. I did see some [...]

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FlipSquare Blog: 5 Domain Buying Mistakes
So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.

‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters
Digitally Savvy* consumers are 56% more likely [...]

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