Rocky Fu’s Blog

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I love reading; but, I prefer watching videos. By visually watching someone give a lesson is more easier for me to absorb the knowledge. One day, I thought to myself, “why don’t I create a simple video blog and share those excellent clips!”
So, I set up “The Wisdom“, which is a collection of video clips [...]

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Here is an example of how Google leverage its China’s competitor Baidu’s advantage: mp3 search.
Baidu has over 60% total market share while Google has less than 30%. Baidu’s disputed MP3 search is a good weapon that Google itself can’t simply provide due to copyright concerns. Imagine an Internet user who find it much easier [...]

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Found this online marketing ebook (link to PDF file) at HP, which consists of 6 parts:

Relationship Marketing
Marketing Strategy
Selling
Communicating and Messaging
Online Marketing
Social Media

Hope you’ll find the marketing tips helpful.

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I like this banner. I spent at least 90 seconds “playing” around it. This is a good example of interactive banner. Who said display advertising is going to die?

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Many rules in traditional ways of marketing also work in digital marketing; yes, sex sells! However, not always. Don’t overdo it:
Sexual imagery attracts a viewer’s attention and processing resources, leaving few resources available for processing of other ad information. As a result, brand information (i.e., reasons for buying the brand, brand name, sponsorship) is not [...]

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My experiences tell me that people in online business are more open to Internet with their advertising, marketing, PR, and more. Sadly, many people think Internet couldn’t help them in their off line business, which is VERY wrong!
Let me show you 3 tips which could help ALL COMPANIES on marketing, weather or not they have [...]

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Yesterday I came across the lickable ads covered in WSJ. Very interesting! But…Sorry, I’m not going to lick any newspaper or magazine. Will you?
Aren’t scented ads on newspaper better?

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Is this book holder useful?

It could be. Especially when you drive on the express way. But, take a look at it again carefully? When I did, I couldn’t help to laugh at this brilliant idea, an idea to make me laugh. Even if I drove and even if I wanted this book holder, I really [...]

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Do you have a passion of making a remarkable product which people love? If yes, you gotta watch this video from Seth Godin, the greatest marketer. An old one, but a remarkable one. Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And [...]

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