Rocky Fu’s Blog

Yahoo search and Microsoft’s Live Search have been trying very hard to catch with more market share; however, Google is still leading the search market. According to Hitwise, Google accounted for 65.98 percent of all U.S. searches in the four weeks ending December 29, 2007. I don’t see they are likely to catch up in [...]

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MarketingSherpa showed some tips on Google Audio Ads, “10 Steps to Get on the Radio for Less“:

Create a Google AdWords account
Define your audience
Set your campaign objectives
Create your radio ad
Target customers by day of the week and time
Choose the market or location
Select the type of station
Choose whether to bid or reserve buys
Set your budget, bid and [...]

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A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users.
78%: recommendations from consumers
63%: newspapers
61%: consumer opinions posted online
60%: brand websites
56%: television
56%: magazines
54%: radio
49%: brand sponsorships
49%: email I signed up for
38%: ads before movies
34%: search engine ads
26%: Online [...]

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Many people reach for a cup of coffee when they need to concentrate. People with flagging focus might, however, get more bang for the buck with a cup of tea. Theanine, an uncommon amino acid found almost exclusively in tea, works with caffeine to boost the activity of brain neurons, new data show.
Source: PsycPORT.com
When you [...]

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If you didn’t have a chance to attend SES San Jose conference, here is a good wrap-up post you can benefit from.
I reproduced a PDF file from the posts as future digest myself but failed to get permission from them to share in the blog to benefit the crowd. Well, you can still go there [...]

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Singapre Airlines (SIA) would be the first airline in the world to start commercial flight of the super jumbo airbus A380. The first flight would be on Oct 25 2007 from Singapore to Sydney and the seats would be on charity auction starting on Monday for two weeks.
The proceeds of the auction will be split [...]

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Answer: over 2/3 by offline channel, the mass media according to iProspect offline channel influence on online search behavior study (PDF version).

The vast majority (67%) of online users are being driven to perform a search as a result of exposure to these offline channels when the majority of offline advertising does very little to facilitate [...]

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You can find many definitions of marketing in Google. Here is my favorite one:
Marketing is managing profitable customer relationships.
From Principles of Marketing
“Meaning of Marketing” Update (this is good stuff, enjoy his/her marketing definition):
If the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising.
If you put [...]

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Marketing Pilgrim points me to a great post at Business Edge which helps you see the benefits of corporate blogging. Here it is:
Company bloggers can help put out fires
I’m sure there are many companies knowing the benefits of corporate blogging; search engine optimization, social marketing, building an extra channel for communication with customers, and [...]

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The week before the last week, I applied for a credit card from HSBC Singapore. Today, I received their reply about this application by post:

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