Rocky Fu’s Blog

The media group’s ‘This year, next year’ forecast predicts that the combined online spendwill reach $3.6 billion this year, and $5.2 billion in 2009. (source: brand republic)
I know you can’t help thinking of the growth of online ad spend in US in this two years, here is a forecast from eMarketer (2008: $25.9 billions; 2009: [...]

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Eyes not only draw attention but also guide attention.
People notice people. For lots of reasons, we are built to do that. As such, the presence (or not) of people in images can change how we look at, move through, interact with, and interpret a painting, a magazine, or even content on an individual page.

Very interesting [...]

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On April 25, 2008 China Internet Network Information Center (CNNIC) issued the Research Report of China Youth Internet Behaviors. The data illustrates that up to December 31, 2007，the number of young netizens who under the age of 25 has reached 107 million, holding for a half of the overall size of Internet users. This is [...]

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Executives and business decision-makers love to see the trends and catch the trends, use trends to guide their decisions. This post would introduce 10 handy trend tools which are very helpful doing online research.

Google Trends - Google Search Trends
adCenter Search Volume Seasonality Trends
adCenter Keyword Forecast
Facebook Lexicon - Facebook Social Trends
Twist - Trends in Twitter
Trendpedia - [...]

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This is the Social Media Research done by Universal Mccann including 17,000 people in 29 countries.

| View | Upload your own

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Ok, I said that. Here is the original research findings:

Marketing communications have a much stronger effect on consumers in Asia-Pacific
New digital media also showed to have more quantifiable impact on consumers in Asia Pacific markets

And, this is helpful too, said Abrahams:
brands were an important symbol of wealth in many emerging markets, where advertising was often [...]

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The more specific market you want to target, the more difficult you can drive quality traffic online. Thinking of targeting senior management in Asia? Start with the online places they often visit. This piece of news from Brand Republic would give you some hints:
The Wall Street Journal is the most widely read daily news publication [...]

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Participation levels of online wealthy consumers in leading social networks are 16% for MySpace, 13% for LinkedIn, and 11% for Facebook.
Now you know, the wealthy people also like social networking online. The participation of wealthy online consumers in social networks dramatically increased to 60% in 2008, from 27% in 2007, according to The latest survey, [...]

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You can now access United Nation’s database and do some research. Click on the image on the left to find out what I did.
The new UN data access system (UNdata) will improve the dissemination of statistics by UNSD to the widest possible audience. An easy to use data access system was developed that meets UNSD’s [...]

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Some interesting figures from a research firm Netpop:

Internet as a tool for research or purchase products: 73% Products in US versus 93% in China
UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China.
58% of the population in US has broadband (74 million) versus 10% in China (70 [...]

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