Rocky Fu’s Blog

You can now access United Nation’s database and do some research. Click on the image on the left to find out what I did.
The new UN data access system (UNdata) will improve the dissemination of statistics by UNSD to the widest possible audience. An easy to use data access system was developed that meets UNSD’s [...]

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Some interesting figures from a research firm Netpop:

Internet as a tool for research or purchase products: 73% Products in US versus 93% in China
UGC (User Generated Content) is an influence for 19% of respondents in the US versus 58% in China.
58% of the population in US has broadband (74 million) versus 10% in China (70 [...]

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Sandra, research analyst of Hitwise Apac, gave a snapshot of the leading industries that Australian Internet users visit. The update includes comparisons with major overseas markets, the United States and United Kingdom.

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I’ve no experience in TV advertising. But many marketers found TV advertising less effective in the past two years. A TV & Technology study found that:

62% of marketers say TV advertising has become less effective in the past two years.
87% of respondents say they intend to spend more on web advertising this year.
Close to half [...]

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17.5% of the total world’s population, 1.15 billion people, were regular Internet users last year. In Asia Pacific region, the number was 476.6 million, which would top 500 million Internet users this year.
According to eMarketer, nearly half of the world’s Internet population will live in the Asia-Pacific region within 4 years. The share of the [...]

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Guy Kawasaki introduced Merrill Lynch report from his broker friend at his blog, “Top Internet Themes for 1H’08″, here is a summary:

Intensifying 3rd party seller competition (negative)
As the industry giant ($57bn in TTM GMV) eBay’s anticipated listing fee changes could impact the 3rd party market. We think Amazon ($5bn in TTM GMV) might incorporate [...]

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Market Research

Women more likely to impulse buy online [BizReport]
Not surprisingly, women between the ages of 45 – 54, are more likely (55 percent) to make an impulse purchase online fuelled by a limited time offer, sale or free-delivery than men (38 percent). Such are the findings of a recent survey from GSI Commerce.
Price Most Important [...]

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MasterCard surveyed 5,411 consumers in 13 markets around Asia Pacific region and found out Asia Pacific consumers remain optimistic about the coming year despite global financial market volatility.
The MasterCard Index, derived from a survey, measures consumer confidence on a scale from zero to 100, with 100 being most optimistic.
Vietnam, with an index score of 94.3, [...]

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In a whitepaper released by Enquiro, which is a study commissioned by Google, showed a significant correlation between companies in the top organic (natural search) and paid search placements and consumer brand affinity, brand recall and purchase intent.
These are the key findings:

A 16% point increase in brand association when brand is in top ad and [...]

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News

Dell has selected WPP Group to co-create a stand-alone agency [PRWeek]
Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years
Compete Inc released Behavior Match™ [Compete via BizReport]
The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the audience viewing specific sites. [...]

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