Rocky Fu’s Blog

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Statistics: Black Friday Weekend Traffic up 4.8 Percent as Consumers Shop for Smaller Ticket Items [National Retail Federation]
Online US retail sales exceed expectations [FT.com]
Raul Vazquez, chief executive of Walmart.com, said the retailer had seen [...]

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They are originally these tips from shop.org for buyers. Here we go:

Be trustworthy.

Make sure the phone number on the website is working and make sure someone would pick up the phone and give a good impression over the phone.
Use Google Alerts to monitor the buzz.
List your privacy policy on the website and show how [...]

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Online Copywriting 101 (part 1, 2) [GrokDotCom]
20 Essential Blog Directories [Search Engine Journal]
Young Adults Click with Holiday Shopping [eMarketer]
Tops on their shopping lists: apparel and accessories (78% plan to make a holiday-related purchase), followed by gift cards (64%) and technology and communications-related devices (41%).
The Secret Strategies Behind Many “Viral” videos [TechCrunch]
10 tips for successful [...]

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A McKinsey survey of Chinese consumers underscores the difficulty multinational retailers may face in applying to China their tried-and-true formulas for differentiating products and brands and suggests that they should adopt new approaches in areas such as in-store sales and advertising. Moreover, the survey highlights important differences between average Chinese apparel shoppers and the country’s [...]

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As store sales hit the brakes, retailers look for holiday cheer online
Check out some holiday tips.
Request a Free Campaign Optimization [Submission form] From Google
Of course, you are in control of what to be implemented
Most Web-based Campaigns Don’t Happen on Time
Though some 59% of seniors marketers acknowledge that their website is “critical” to their global brand [...]

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We have clients whose targeted customers are mainly from US. Well, some don’t know a thing about Black Friday. Here you go from Wikipedia:
Black Friday is the day after Thanksgiving and is the beginning of the traditional Christmas shopping season in the United States. Since Thanksgiving falls on the fourth Thursday in November in the [...]

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If you have no idea about golden week, let me walk you through. In China, there are two one week long holidays beside Chinese New Year: Labor Day (May 1), and China’s National Day (1 Oct).
According to Taobao.com’s research, consumers in China bought 1 billion yuan (about 133 million USD) during this National Day golden [...]

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A global study by Nielsen comes to the same conclusion as many recent similar studies when it comes to evaluating the most trusted advertising method among Internet users.
78%: recommendations from consumers
63%: newspapers
61%: consumer opinions posted online
60%: brand websites
56%: television
56%: magazines
54%: radio
49%: brand sponsorships
49%: email I signed up for
38%: ads before movies
34%: search engine ads
26%: Online [...]

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According to Hitwise, photo-sharing website Slide.com grew by 228% between 5 May 2007 and 22 September 2007, overtaking Flickr during the week ending 8 September 2007 in the New Zealand market.
Slide.com ranked at second position in the Hitwise Entertainment - Photography industry closely behind Photobucket with respective shares of 14.44% and 15.5% for the week [...]

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The Asia Digital Marketing Yearbook brings together the most up-to-date and freely available data on Asia’s online population. In essence, we tell you who they are and how they spend their time online. And where possible we have shown you examples of online advertising campaigns that have worked well with Asia’s online population.
Download: Asia Digital [...]

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