Dynamic Logic conducted a study of mobile web ad campaign and results show improved brand awareness and favorability.
The advertising campaign raised message association with Hampton Hotels versus other hotel brands. Respondents’ overall favorability toward Hampton was higher for those exposed to the ads (62% favorability) than for those not exposed to the ads (48%). The [...]
Entries Tagged as 'Mobile Marketing'
Branding In Mobile Marketing
October 11th, 2007 · No Comments · Brand Strategy, Mobile Marketing
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Another Booming Marketing Platform: Mobile Social Network
October 9th, 2007 · No Comments · Mobile Marketing, Social Marketing
I must admit that the mobile social network is much more popular than I thought:
Mobile user generated content (UGC) revenues worldwide are $576 millions and expected to increase dramatically to $5,740 millions in year 2012.
Members of mobile social communities worldwide would increase to 174 millions from 50 millions in 2006.
Source: Mobile Social Networks Hit Mass [...]
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Non-Traditional Television Platforms Are Taking Hold Across Asia Pacific
October 9th, 2007 · No Comments · Mobile Marketing, Singapore
Synovate, a leading global market intelligence firm, today released results from its PAX media survey showing that four in ten affluent Asians are watching television on the move: be it via their personal computers, mobile phones, MP4 players, while outdoors, or even in their cars.
The result mentions something new called “third screen” which are screens [...]
Tags:Mobile Marketing·Video Marketing
Googlers Deciphering Trends In Mobile Search
October 5th, 2007 · No Comments · Mobile Marketing
Maryam Kamvar and Shumeet Baluja from Google published a paper on trends in mobile search. These are the key findings:
The average mobile query was 2.56 words and 16.8 characters.
The average length of spoken queries to Google was 2.1 terms.
It takes users a significant amount of time—an estimated 39.8 seconds—to enter these queries.
The time to query [...]
