Rocky Fu’s Blog

Total finance 2.70
Credit 2.95
Mortgage 2.61
Auto finance 1.68
Travel 0.65
Automotive 0.57
Retail 0.36
Dating 0.40

Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.
The data is from US search market. So, if you are from Asia, you should expect something lower than the one above.
via ClickZ

[Read more →]

Asked again by an airline marketing manager about Google’s various ad formats, I sent his this very useful document Google AdWords Ad Formats And Options which might be helpful to you as well, it covers:

Guide to Google online ad formats
Guide to Google search & content network advertising options
Guide to Google online targeting options
Guide to Google [...]

[Read more →]

Microsoft released a joint study with Sony which shows that exposures to Sony search ads on Microsoft’s Live Search lifted purchase intent and drove likelihood that the viewer would recommend the Sony product. The ads generated:

More positive attitudes toward Sony and less positive attitudes toward competitors’ brands.
A 14.5% increase in purchase intent, and an [...]

[Read more →]

Credit: instant fundas 
Some bloggers discovered Google’s new scrolling ads for adsense, for example here, here and here. So, how or where did Google get this scrolling ads idea for its adsense? Let me guess…Baidu?

As a leader in search market in China, Baidu has advertising system for both search and content network. The picture shown above [...]

[Read more →]

In a whitepaper released by Enquiro, which is a study commissioned by Google, showed a significant correlation between companies in the top organic (natural search) and paid search placements and consumer brand affinity, brand recall and purchase intent.
These are the key findings:

A 16% point increase in brand association when brand is in top ad and [...]

[Read more →]

Googlers Alex (New York office) and Anva (Mountain View) provided half day training in Singapore to digital agencies. The training on AdWords covered topics from basic to intermediate level. I would not cover the basics in this post.PPC Tips

Historical performance. The most recent performance has more weight while old ones have less. Historical performance [...]

[Read more →]

News

Dell has selected WPP Group to co-create a stand-alone agency [PRWeek]
Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years
Compete Inc released Behavior Match™ [Compete via BizReport]
The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the audience viewing specific sites. [...]

[Read more →]

According to Hitwise Singapore, based on search term data driving traffic to the Health and Medical – Information industry, ‘dengue fever’, ‘chicken pox’, ‘pregnancy’ and ‘depression’ were among the most commonly searched-for medical conditions, as of the 24 week period ending 24/11/2007. See the indication from Google Trends below:

AsiaOne Health assumed the number one position, [...]

[Read more →]

As store sales hit the brakes, retailers look for holiday cheer online
Check out some holiday tips.
Request a Free Campaign Optimization [Submission form] From Google
Of course, you are in control of what to be implemented
Most Web-based Campaigns Don’t Happen on Time
Though some 59% of seniors marketers acknowledge that their website is “critical” to their global brand [...]

[Read more →]

If you are running a domestic campaign in Google, it’s normally quite straightforward to find out who are bidding on your brand to hijack your customers. Simply go to Google, key in your brand term, and do a quick search. But, this sometimes doesn’t show you the whole picture.
You may miss out some competitors who:

set [...]

[Read more →]