Rocky Fu’s Blog

1.6 billion messages are sent out from instant messengers monthly, as Singaporeans spend hours online at work and at home. Does it mean you should advertise on IM?
Came across a piece of news from Straits Times:
Microsoft, which released these figures last week, said that there are 1.3 million users of the free service in [...]

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Recently, I was asked to share a case study on one Singapore company’s digital marketing efforts. I picked Singapore Airlines (SIA) as it is one of Singapore’s prestigious brands and one of my favorite brands as well. I’ll simply do a quick check on search engine and social media with brief comments.
Search Engine Presence
Usually when [...]

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DBS Bank recently launched a microsite called “Living Breathing Asia“. Take a look:

What this whole website is about biography of 9 DBS staffs. Clicking on any one of the nine thumbnail would bring you to that person’s bio page, for example:

You can know about Meggie’s experience and view photos of her personal life. Look great, [...]

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1.  street directory 0.99%
2.  singapore airlines 0.97%
3.  tiger airways [...]

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According to Hitwise Singapore, YouTube is the current market leader in the Social Networking & Forums online industry with 16.61% share of visits for the week ending 16 February 2008. Friendster followed with 12.96% share of visits. Google Trends shows a similar result:

I agree too. I often saw advertisement on Facebook and YouTube. Many [...]

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According to Hitwise Singapore, over the 24 weeks ending 8 December 2007: the top 5 search terms directing traffic to websites in the Lifestyle – Fashion industry: ‘coach’, ‘louis vuitton’, ‘gucci’, ‘lv’ and ‘victoria secret’. The only generic search term was ‘fashion’.
For the week ending 8 December 2007, 7.7% of traffic to the fashion industry [...]

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According to Hitwise Singapore, based on search term data driving traffic to the Health and Medical – Information industry, ‘dengue fever’, ‘chicken pox’, ‘pregnancy’ and ‘depression’ were among the most commonly searched-for medical conditions, as of the 24 week period ending 24/11/2007. See the indication from Google Trends below:

AsiaOne Health assumed the number one position, [...]

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A rap made by Singapore MDA (Media Development Authority) folks:

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Google organized its first Singapore marketing briefing in Singapore M Hotel. Sandra Hanchard from Hitwise showed some interesting online statistics. And, Sukhinder, VP of Google APAC & Latin America, gave a speech, “A New Approach to Media”. Besides, the Q&A session and networking session are really helpful to me.

Who attended the briefing? Media companies, marketing [...]

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It looks like that as a China YouTube, Tudou.com is doing pretty well. For advertisers and marketers, you can do site targeted advertising using AdWords on the following websites:

imeem.com
tudou.com
veoh.com
metacafe.com
youtube.com

You could receive huge amount of traffic by doing site targeting on these websites; just keep in mind of the conversions. Traffic alone doesn’t mean anything.
Source: Hitwise

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