Rocky Fu’s Blog

Friendster claims they are No. 1 social networking website in Singapore:
…today announced that it is the #1 social network in Singapore, and almost twice the size of any other social network in the country. Friendster is almost 2 times bigger than Facebook and more than 7 1/2 times bigger than MySpace in Singapore — according [...]

[Read more →]

Did an SEO presentation to a local telco company about two weeks ago; guys present in the meeting room are from marketing, IT, and research. They seemed very interested in the online press release part I talked about. Let me share 11 tips on online press release and hope you find it useful.
Wait a second, [...]

[Read more →]

Does your brand or product suck? Google it yourself. Say your company has a brand called “starabcd” (hope this doesn’t really exist), search “starabcd sucks” in Google and see yourself what people don’t like about it.
I hate to say this but the fact is that, what many executives expect is non-existence of bad word of [...]

[Read more →]

In Asia, people start to talk about social media optimization and social media marketing. The fact is, if you ask what social media is, many may fail to give you a clear definition.
So, what is social media? If you ask Google, this is what you can get:

A category of sites that is based on user [...]

[Read more →]

Visa launched its Facebook application, a network inside a network called “Visa Business Network“. It aims to help small businesses grow, connect with businesses and consumers, and get information to manage their business.
I quickly signed up with Visa Business Network; as you can see in the screenshot above, the Facebook application interface consists of 4 [...]

[Read more →]

According to a marketing survey, consumers said the types of tailored ads and offers they would respond to are:

One-off coupons and discount offers from the brands and products they buy (62%)
E-newsletters featuring coupons, discounts, news and tips about favorite brands (24%)
Invitations to join interactive email groups, online forums and social networks for sharing and communicating [...]

[Read more →]

Now you have made your video ready for video marketing campaigns. Now what? If this is your first time, you probably would go to register at video sharing websites like YouTube one by one and upload your videos. If you are really aggressive and YouTube alone can’t make you satisfied, it’s really a tedious process [...]

[Read more →]

At this week’s Digital Hollywood conference in Los Angeles, Pete got an opportunity to talk with the artist about how he uses social media to better connect with his fans and ultimately sell more music. Chamillionaire also talks about how the music industry needs new metrics to determine what’s popular, since album sales are [...]

[Read more →]

A good social marketing strategies whitepaper for recruiters, which you can pass on to your HR department:
Based on our experience working with some of the biggest names in the recruitment sector, we have compiled a comprehensive but useful guide to social media marketing that we think is a great read for recruiters who want to [...]

[Read more →]

I can’t help recommending this short article from WSJ’s blog as another excellent adoption of social media as the blog puts it,
Ms. Gibbs’s Fiber Farm is another example of how the Internet is helping small companies cut out the middleman, or, more accurately in this case, get things done when the traditional middlemen aren’t anywhere [...]

[Read more →]