Rocky Fu’s Blog

I’ve introduced Google Trends to see and/or compare trends. Facebook last week launched a similar tool called Lexicon which you can do similar thing. Take keyword “Olympic” for example:
This is the trend for “olympics” from Google Trends:

And, this is Facebook Lexicon shows:

About Google Trends (more…)

With Google Trends, you can compare the world’s interest in [...]

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Small Business SEM Blog has a series of posts about Yahoo Answers, why and how you use Yahoo Answers to market your products or services; I suggest you read them if you are new to this social tool.
In my own words, Yahoo Answers is a place you can show your extensive knowledge and expertise in [...]

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If you have installed Yahoo Widget or Google Desktop, you can have Hitwise’s widget (for Yahoo Widget; for Google Desktop) on your desktop for the latest online trends.

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News

Dell has selected WPP Group to co-create a stand-alone agency [PRWeek]
Dell to form agency with WPP to handle all marketing; will invest $4.5 billion over three years
Compete Inc released Behavior Match™ [Compete via BizReport]
The platform uses behavioral targeting to determine which websites are the best bet for marketers based on the audience viewing specific sites. [...]

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Landing Page Handbook by MarketingSherpa (FREE excerpt only)
Teaches you how to raise conversions with data and design guidelines
Research: consumers fundamentally misunderstand the online advertising marketplace by Berkeley
Surveys of the public conducted by academic researchers at the University of Pennsylvania Annenberg School for Communication and UC-Berkeley Law’s Samuelson Law, Technology & Public Policy Clinic indicate that [...]

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I must admit that the mobile social network is much more popular than I thought:

Mobile user generated content (UGC) revenues worldwide are $576 millions and expected to increase dramatically to $5,740 millions in year 2012.
Members of mobile social communities worldwide would increase to 174 millions from 50 millions in 2006.

Source: Mobile Social Networks Hit Mass [...]

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According to Hitwise, photo-sharing website Slide.com grew by 228% between 5 May 2007 and 22 September 2007, overtaking Flickr during the week ending 8 September 2007 in the New Zealand market.
Slide.com ranked at second position in the Hitwise Entertainment - Photography industry closely behind Photobucket with respective shares of 14.44% and 15.5% for the week [...]

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Economist has a good introduction article to China social networking websites, “Not losing Facebook in China“. It is the first time I’ve ever heard of this China facebook xiaonei.com. If you know facebook and you know Chinese, you can guess that is a China facebook. “xiaonei” is Chinese pinyin which means “in school” while “xiao” [...]

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Here are two great articles helping you get started in social media marketing:

How to Leverage Web 2.0 & Social Media Sites to Market Your Brand & Control Your Message [SEOmoz]
This is quite helpful if you’re deciding whether social media sites are right for your marketing purposes.
Never Ending Friending - A Journey into Social Networking [Forrester]

Bonus: [...]

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I introduced BuzzMonitor and Google Alerts which you can use to monitor the buzz about your company or products in the Internet. Today, I came across an aggregation of 26 tools from Marketing Pilgrim for buzz monitoring. Here is my top 5 favorites:

Google news. Monitor the news about your products or company.
Blogpulse conversation tracker (a [...]

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