Rocky Fu’s Blog

A friend sent me an awesome music video:

Are you touched by 16-year-old Declan Galbraith’s “Tell Me Why”? I was truly touched by this video and it induces me to help people in need. When you try to get your marketing message out to the crowd, make sure it induces people’s feeling. If it does, congratulations, [...]

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A recent research paper from NYU found that the volume of blog posts featured on a site before an album’s release can significantly affect future album sales and in turn, predict sales for record labels.
Based on a sample of 108 albums released during the first two months of 2007, Dhar found that when legitimate blog [...]

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Cadbury - Gorilla Drummer

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Here are 5 examples from Super Bowl ads:
1984 Apple’s Macintosh Commercial

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What is widget marketing? Tom Hespos has a good introduction article about widget marketing for you to catch up. And, Underscore Marketing’s president also explains what they are and the opportunities for your brand. Read this interview between Lee Odden and Lowrence Coburn which would further your understanding.
If there is an opportunity in online advertising, [...]

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Marketing Pilgrim points me to a great post at Business Edge which helps you see the benefits of corporate blogging. Here it is:
Company bloggers can help put out fires
I’m sure there are many companies knowing the benefits of corporate blogging; search engine optimization, social marketing, building an extra channel for communication with customers, and [...]

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Encourage email forwarding
Tell-a-friend boxes on site
Make a video clip and upload to YouTube
Make a cool microsite
Provide online games
Create interesting quizzes / pools
Share audios / podcasts / white paper

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I was reading an interesting book by Ivan Misner, “Seven Second Marketing : How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd“. It teaches you how to hook your prospect. The book was published in 1996 and it’s still relevant to today’s marketers. Here is the key points you may [...]

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