Finally I’m back blogging! Came across this interesting survey done by CIC, below is a summary of the key findings. In general, Baidu market share slightly slips; surprised to see Sogou’s market share has rised.
China Search Engine Market Share Based on Daily Usage
China IntelliConsulting Corporation (CIC) has published its semi-annual survey report on China search engine market.
Market Share based on Daily Usage
The report shows Baidu has managed its market share increased over the last six months in Beijing, Shanghai and Guangzhou, the three major cities surveyed. Google saw its market share bounced up slightly, whereas both Yahoo and Sogou have been further marginalized.
I’m surprised to see Sogou has actually managed to rise to 3.1% from 2.2% a year ago. I would definitely test out Sogou when I have a chance. Data from Google Trends seems to verify the finding:
Website Traffic from Google Trends
CIC survey covers 18 cities which are categorized as four major groups:
- National Hub Cities: The three major cities of Beijing, Shanghai and Guangzhou
- The Coastal Cities: Dalian, Tianjin, Qingdao, Nanjing, Hangzhou, Xiamen, and Shenzhen
- The Central Provincial Capital Cities: Shijiazhuang, Zhengzhou, Wuhan, and Changsha
- The Western Regional Hub Cities: Chongqing, Chengdu and Xi’an
Search Engine Regional Market Share in China
CIC found, Google has lower brand awareness and accounts for less market share in Central provincial capital cities and Western hub cities than in the three major cities of Beijing, Shanghai and Guangzhou. Google’s market share in China’s rural areas is even less than 10%. However, the good news for Google is that, 34.6% believe Google is better than Baidu in terms of search result relevancy, 29.0% believe the opposite.
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1 Top 10 Search Properties in Asia Pacific in July 2008 | Rocky Fu's Blog // Sep 18, 2008 at 5:58 pm
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