Rocky Fu’s Blog

Search Engine Marketing

• Google learns to crawl Flash [Google Blog]
  Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Should you build your website in flash?
• A Beginners Guide To Link Building [WebProNews]

Social Media Marketing | Word of Mouth | Viral

• All About… Microblogging [Brand Republic]
  Microblogging site Twitter has been described as one of the 10 most asinine trends online.
• Consumers Who Search for Products Online Share Findings via WOM [via Marketing Charts]
  Consumers who regularly do their homework online before buying products in a store are a wealth of information and like to share their findings via word-of-mouth.
• Keller Fay and OMD Study Finds Offline Word of Mouth More Positive and Credible than Online Buzz [Keller Fay]

Web Analytics

• Tracking Offline Conversions: Hope, Seven Best Practices, Bonus Tips [Occam's Razor]

Marketing Tactics

• Adding white papers and case studies to your website [e-consultancy]
  If you run a business that provides information to prospective customers through a website, you may want to consider offering downloadable white papers or case studies.
• How Apple Is Blurring the Line Between Marketing and Service [AdAge]
  Pete Blackshaw Explains Why Consumer-Facing Brands Can Benefit From Better Customer Interaction.
• 5 Questions with Jake McKee, Principal Strategist at AntsEyeView [Direct2Dell]
  Curious about ambassador program? Read this article to find out more.

Branding

• Web Design Case Study: Brand Building [Business Week]
  To further promote “what happens” in Vegas, R&R Partners teamed with design firm Critical Mass to create an interactive trip-planning site
• Consumers Want to Talk to Brands, Finds ExpoTV Survey [BusinessWire]
  Fifty-five percent of consumers want an ongoing dialogue with brands, according to a recent survey conducted by ExpoTV, exploring how direct consumer engagement creates brand advocacy.
• Attributes of a Great Brand [Branding Strategy Insider]

Marketing Research

• New Yankelovich Study Reveals Traditional Media Are More Effective Than Digital Media [BizJournals]

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• Digital Marketing Resources for Week Jun-9
• Digital Marketing: Must Read for Week July-21
• What Drive People To Search
• ZenithOptimedia Tells You Why You Need To Spend More On Marketing
• A Look At Singapore Airlines’ Online Presence