Rocky Fu’s Blog

1. FlipSquare Blog: 5 Domain Buying Mistakes

   So hopefully this short article will help you avoid some basic mistakes that I’ve made. To give you some ideas of where I’m at as a domainer here some rounded portfolio stats.

2. ‘Digital Savvy’ Tend to Be Luxury Shoppers, On-the-Go, Independent Voters

   Digitally Savvy* consumers are 56% more likely than average to own or lease a luxury vehicle, 175% more likely to have spent $500 or more on men’s or women’s business clothing in the past year, and 49% more likely to own a second home, according to (p

3. Google’s Safe Browsing Diagnostic Tool

   A week ago Google announced the release of a safe browsing diagnostic tool. To use the tool, just append a URL to the end of http://www.google.com/safebrowsing/diagnostic?site=.

4. Mashable: 140+ More Twitter Tools!

   “Various Twitter-related tools and plugins have been multiplying fast over since we did our big Twitter Toolbox and 8 awesome Firefox plugins for Twitter earlier.”

5. Site Clinic: Professional Looking Design Drives Conversions

   This week’s site clinic is focused on making sure visitors like what they see when they come to your website.

6. New Guide to Google Advertising Products (PDF)

   Google released today a concise and comprehensive guide to all of their advertising products, along with info about other Google products that advertisers should know about.

7. Trevor Crook: 8 Different Types of Headlines |

   8 different types of headlines you can model from with examples.

8. SEOmoz: Know Your Playing Field: The Real Top 100 Domains

   60% of the top 25 domains are controlled by an elite six. These super internet companies dominate internet usage.

9. Upperblog: 11 Tips to Ease Your Brand Into Facebook

   The truth is, to fully grasp the Facebook experience, you actually have to take a plunge in the pool. You have to let your brand become part of the network to see how it reacts,

10. iMedia Connection: How Papa John’s averted a WOM disaster

    A recent Papa John’s public relations blunder gave the brand the opportunity to turn the episode into a brand publicity stunt — offering 23-cent pizzas to eager customers.

11. Dell’s Bob Pearson at WOMMA-U

    Dell has actually recognized revenue via Twitter - $500K thus far by offering discounts/specials via Twitter.

12. PageRank Sculpting - Ok Or Penalty Material? 10 SEO Experts Respond.

    We emailed 10 SEO experts and asked them two questions about PageRank sculpting:

13. Women More Concerned about Diet and Weight Than Serious Diseases

    Women are more concerned about diet/weight (56%) and eating right (36%) than cancer (23%), cardiovascular/heart health (20%), and diabetes (18%), according to the second in a series of findings from the Meredith Corp./NBC Universal survey.

14. Marketers Embrace Integrated Marketing, but Key Challenges Remain

    Key barriers cited to effective IMC are the existence of function silos (59%) and the lack of strategic consistency across communications disciplines (42%), both of which were cited in earlier versions of the study (2003 and 2006).

15. MediaPost: Will Men Be The Luxury Market’s Secret Weapon?

    NPD Group reports that men’s share of the $195.6 billion U.S. apparel market grew 4% in 2007 to $57.2 billion, while women’s gained just 1% to $103 billion.

16. Sampling, Coupons Influential in Cereal Shopping: Survey

    When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.

17. Top 10 US Social-Network and Blog-Site Rankings Issued for April

    Top US social-networking site MySpace.com’s audience was up 3% in April compared with April ‘07, but second-place Facebook’s was up 56% from a year earlier, according to custom lists compiled by Nielsen Online.

18. Mobile Metrics: Free Mobile Market Level Data

    AdMob Mobile Metrics Report covering manufacturer, device and country-specific data on AdMob’s top four markets by impressions served: US, UK, India and South Africa.

19. SEO Fast Start 2008 (Download)

    “A free ebook providing clera, step by step instructions for search engine optimization.”

20. Marketing Profs: The Why and How of Engaging Bloggers at Your Event

    “The real benefit of engaging a social media maven, blogger or industry evangelist lies in the longer term relationships you are able to form.”

21. Free SEO For Wordpress 2.5 eBook

    “The latest version of the SEO Book for WordPress 2.5 eBook is now available in pdf format for free.”

22. Ad Age: Linking Web Buzz to Mini Sales

    The 2002 U.S. debut of Mini, a flashy, toy-like car in the land of the oversize SUV, generated enough media coverage and consumer interest that the brand maintained significant buzz for nearly four years.

23. NYT: Online Search Ads Faring Better Than Expensive Displays

    “While search advertising remains strong, there are signs that the growth in online advertising — particularly in more elaborate display ads — is slowing down.”

24. Inside Facebook: The 25 Most Popular Pages on Facebook

    “Now that Pages have been out for six months, we thought we’d see who’s got the most fans on Facebook.”

25. E-consultancy: Tips for email opt-in forms

    The email opt-in or subscribe form on your website is crucial when you are building up your database, and can help your marketing efforts at a later stage.

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