The news is out that Google would release a tool for advertisers and agencies called “Ad Planner“. So what is Google Ad Planner?
Google Ad Planner is a free media planning tool that can help you identify websites your audience is likely to visit so you can make better-informed advertising decisions.
With Google Ad Planner, you can:
- Define audiences by demographics and interests.
- Search for websites relevant to your audience.
- Access aggregated statistics on the number of unique visitors, page views, and other data for millions of websites from over 40 countries.
- Create lists of websites where you’d like to advertise and store them in a media plan.
- Generate aggregated website statistics for your media plan.
The Google Ad Planner interface consists of an audience definition tool (where you define your audience by language, age, and other criteria) and a list of sites matching your criteria.
The site list includes traffic, reach, and other key data for each site to help you make informed decisions about where you might advertise. To make your research more efficient, Google Ad Planner automatically refreshes the site list when you enter, remove, or edit audience definition criteria.
You can use Google Ad Planner to research sites or create a media plan to save a list of your desired sites and placements for future use. Wondering where are the data from?
- Google search data
- Google Analytics data
- External consumer panel data
- third-party market research
Sites whose traffic doesn’t hit minimum thresholds are NOT included in this tool. You can still find some small websites through placement targeting tool in Google AdWords. By the way, you can filter Google Ad Planner search results to display sites in the Google content network only. But, you can’t buy ad placement through ad planner at this stage.
You can apply for an Ad Planner account here.
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1 Update on Google Ad Planner | Rocky Fu's Blog // Jun 25, 2008 at 3:17 pm
[...] has released a tool for media planning for advertisers and agencies. I’ve briefly introduced the tool; since I’ve got the [...]
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