Google organized its first Singapore marketing briefing in Singapore M Hotel. Sandra Hanchard from Hitwise showed some interesting online statistics. And, Sukhinder, VP of Google APAC & Latin America, gave a speech, “A New Approach to Media”. Besides, the Q&A session and networking session are really helpful to me.
Who attended the briefing? Media companies, marketing companies, and some advertisers as well.
The gifts are useful (to both attendees and Google):
The Google Earth Google notepad is cool!
From learning point of view, not much in this briefing except that I start realizing Google is starting to do more than paid search advertising. For example, YouTube starts to show its value by becoming another valuable and powerful video marketing platform. If you haven’t heard of “TurboTax Rap Competition” (TurboTax is a software for people in US to manage their personal tax), you may want to watch this (the second place winner of this competition):
3 responses so far ↓
1 Chinesealbumart // Jun 25, 2008 at 12:45 am
how did u get invited to such an event !
2 Gino // Jul 4, 2008 at 3:28 pm
wish to join an event like this… can i have 1 sticker?? hmmmm
3 Rocky Fu // Jul 5, 2008 at 10:10 am
Hi Gino, I’ve given away all my stickers; but, I’ll contact you if I get more.
Cheers,
Rocky
Leave a Comment