Rocky Fu’s Blog

Maryam Kamvar and Shumeet Baluja from Google published a paper on trends in mobile search. These are the key findings:

• The average mobile query was 2.56 words and 16.8 characters.
• The average length of spoken queries to Google was 2.1 terms.
• It takes users a significant amount of time—an estimated 39.8 seconds—to enter these queries.
• The time to query was proportional to the query length and ease of input.
• The most popular was the adult category, which typically consists of pornographic queries.
  
• The top mobile query accounted for about 0.8 percent of all wireless queries, and the top 1,000 mobile queries accounted for about 17 percent of all cell-phone-based queries.
• Only 10.4 percent of queries had requests to display more than the initial set of 10 search results.
• More than 50 percent of queries led to a click on a search result. It took the average user 30 seconds to scan the search results before selecting one.
• The average number of queries per mobile session is 2.

They also compared the mobile search this year with 18 months ago in 2005 and find out that now:

• Users type faster
• More users are clicking
• More exploration within a session
• Less homogeneous queries
• More high-end devices
• More adult queries

Related Posts:

• Non-Traditional Television Platforms Are Taking Hold Across Asia Pacific
• Deep Insights Into Behavior of Chinese Online Consumers
• What Motivates People To Participate
• Have You Tried Mobile Advertising/Marketing?
• links for 2008-05-12