Avinash writes a very good post on understanding the bounce rate. Here’s a summary:
- Measure the website bounce rate to understand what percent of your website traffic is actually engaging with your site,
- Filter the bounce rate by traffic source to find out the effective and poor traffic sources.
- Check the bounce rate to track your SEO efforts.
- Measure the bounce rate for paid search campaign efficiency.
- Use the “bounce rate” statistics to optimize pages.
Link: Standard Metrics Revisited: #3: Bounce Rate
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