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How Did Apple Market Cap Drop $4 Billion In 6 Mins?

May 18th, 2007 · No Comments · Brand Strategy, Social Marketing ·

Apple Stock

Photo Credit: TechCrunch

A recent post from Engadget reporting the delay of iPhone and Leopard operating system caused $4 billion drop in Apple market capitalization in six minutes:

This one doesn’t bode well for Mac fans and the iPhone-hopeful: we have it on authority that as of today, the iPhone launch is being pushed back from June to… October (!), and Leopard is again seeing a delay, this time being pushed all the way back to January. Of 2008. The latest WWDC Leopard beta will still be handed out, but it looks like Apple-quality takes time, and we’re sure Jobs would remind everyone that it’s not always about “writing a check”, but just how much time are these two products really going to take?

It was frightening though it turned out that the email source was a hoax. What could you do when there is incorrect information about your business? One way is to monitor the blogsphere using Google Alerts.

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