Rocky Fu’s Blog

This is an introduction to Google’s advertising platform AdWords for advertisers. Let’s take a look at how Google introduces AdWords:

Google AdWords is Google’s advertising program. AdWords lets you create simple, effective ads and display them to people already searching online for information related to your business. So how is it possible to show your ads only to the most relevant audiences? The answer is keyword-based advertising.

In short, Google AdWords is keyword-based advertising. You pay only if you ad gets attention (someone clicks your ad). To get started, you may find the following resources very useful:

• Google AdWords Learning Center (multimedia version)
• Google AdWords Learning Center (text version)
• Inside AdWords: AdWords Optimization Tips [via Inside AdWords]
  1. Assessing Your Industry and Audience
  2. Assessing Your Website and Goals
  3. Account Structure
  4. Keyword Basics
  5. Beyond Keyword Basics
  6. Ad Text

AdWords Basics Update 1 (May 8, 2007)

There are four different types of bidding options to choose:

• Set maximum limits
• Preferred cost bidding
• Budget optimizer
• Pay-per-action

Read Search Engine Land’s comparison of the four bidding options to find out the advantage and disadvantage of each option. Choose the proper one when you bid to save time and money.

AdWords Basics Update 2 (May 10, 2007)

Another good resource for AdWords: eWhisper.net, by Brad Geddes, who is is among the first Qualified Individuals in the Google Advertising Professionals Program, earning his qualification in February 2005. He is currently the Director of Search Engine Marketing for LocalLaunch.

AdWords Basics Update 3 (Sep 11, 2007)

Payment: different payment methods are available in different countries. For example, if you want to pay in US dollar in China with AdWords advertising, you can only use postpay via credit cards and debit cards. to find out what payment methods are available in the desired country with certain currency, you can go to here to find out.

AdWords Basics Update 4 (Sep 20, 2007): Increase Your ROI With Website ROI

Google has an excellent tool for you to monitor and improve your online conversions. It’s called website optimizer.

Related Posts:

• Weekly Online Marketing Resources Dec-09-07
• Low Cost Alternative: Google Audio Ads
• Budget Control In Paid Search Management
• A/B Split Testing With Google Website Optimizer
• Who Are Bidding On Your Brand In Google?