Rocky Fu’s Blog

People often believe things which many other people believe. This bandwagon effect reminds us to think independently and carefully before action. It’s also a tip for marketers.

Most people are conservative to the new products and services. They are less willing to try something new to them. What if many other people tell them the product or service is good? They are more likely to give it a try. This is when the testimonials come into scene.

MarketingSherpa provides 7 tips for collecting high impact testimonials from consulting clients; here is a summary:

1. Chose clients that reflect your target audience
2. Ask clients that you know are extremely happy with your work
3. Make sure the testimonial comes from the key decision make
4. Ask clients to describe how you helped them — instead of how they like you
5. Match testimonials to company positioning
6. Direct prospects to your testimonials
7. Check in with all clients periodically to find candidates for future testimonials

Here is one testimonial for Make Meaning,

Dude, your stuff is the bomb! I like Make Meaning more and more each day because it makes my life a lot easier. Definitely worth the investment.
–Sue Williams

I made this in about two seconds. How? Someone made a testimonial generator, which generates testimonial after you input the product name. There are many testimonials everywhere like the one above, which only make you look a bit better and help nothing in generating sales.

Always ask yourself this basic question when you collect testimonials:

what are helpful to you to make the “buy” decision if you are the customer?

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