Rocky Fu’s Blog

Oneupweb released their Internet Retailer Study 2007 report a short while ago, which shows the following results:

• Well-optimized sites are over 60 percent more likely to have a regular blog and/or podcast hosted on their sites in comparison to non-optimized sites.
• Only 40 percent of the IR 100 leading retailers’ websites are optimized well or moderately well.
• The number of leading retailers who are well-optimized has not changed much; there are still great opportunities to improve sales through natural search.
• Content is still king in SEO, but savvy retailers are seeing tangible benefits from new forms of content in different media such as videos, blogs, podcasts, images, press releases, and more.
• Well-optimized sites not only compete, but often outrank and outperform less optimized competitors with more brick-and-mortar store support, larger marketing budgets, and a significantly higher number of links.
• Non-optimized sites that perform well on search engines are relying heavily on the popularity of their brands (and brand-specific searches) and may be using offline marketing, paid search campaigns, and affiliate linking.
• Automated CMS efforts may be hurting the search performance of some retail sites.

So, what’s next, online retailers? Are you going to be serious about your SEO? Maybe you are. But, I’m sure there would be lots of resistance to many internet retailers’ SEO process. There would be a lot of “No”s you would be hearing along the way from different departments of your company.

SEO nowadays shouldn’t be taken as just “something to do”, but more a strategy; to realize your strategy, there are a lot you really should do.

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