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To promote its new Full Throttle Frozen Blast Slurpee drink this month, 7-Eleven is partnering with Activision and Microsoft in a marketing and PR blitz designed to reach music-loving, video-game-playing, techno-savvy guys.
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You really can’t beat customer referrals, but measuring the impact of this type of word-of-mouth marketing is notoriously difficult. A subscription-based discount club for college students solved this problem by turning its customers into affiliates.
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Accenture talked to 100 individuals, and found that 66 of them believed new platforms or ways of delivering content will be the largest drivers of revenue growth over the next five years.
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This new report examines the social networking landscape in Asia Pacific and reveals insights on: the leading social networks in the market; trends in navigation and communication channels; segmentation of networks; campaign measurement…
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how about a fresh, consumer-oriented look at the opportunities in the next 12-18 months now that ‘eco awareness’ has been embraced not just by treehuggers and celebrities, but by sizable parts of the global middle classes, too?
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On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
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“These guidelines respond to the very real market need of simplification and standardization that will continue to propel the explosive growth of online digital video,” said Mike Hurt
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A milestone document that helps marketers, agencies and publishers better understand how these platforms have fundamentally altered the digital experience for consumers and advertisers.
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Return on Investment (ROI) analysis shows that online local, directory and classifieds are extremely efficient vehicles.
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A quick guide to companies developing in-house SEO functionality.
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