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The best titles, such as “Star Wars,” “Raiders of the Lost Ark” and “Pulp Fiction,” are “sonorous,” Lockhart says. “They just sound right — appealing to your emotions and your senses.” How’s your marketing campaign tag line, by the way?
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“With three months before the 2008 Olympic Andy games officially begin, Coca-Cola is uncapping its promotional efforts with limited-edition packaging, online efforts and athlete showcases.”
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“As phone and service plans become more complex, the customer’s need for easy-to-understand product information has become even more paramount,”
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“Superbrands have a mystical connection with people. Odds are, you can’t own one, but there’s no reason you can’t build a micro one, a local one, a brand that’s magical for a smaller group of people.”
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Google Friend Connect gives site owners a way to attract and engage more people by giving visitors a way to connect with friends on their websites.
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Taking a look at the top five mobile advertising campaigns that ran on the Ad Infuse premium content network in 2007 will outline some of the industry’s best practices to date and will set the stage for success in 2008.
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